Branding

What Are The Qualities of A Timeless Model?

What does it take to have a timeless brand? It's a timeless question that has fascinated marketers for generations. It's about more than just a logo - it requires building a bond with customers, creating an unforgettable experience, and having a deep understanding of the principles that make a brand truly timeless.

Read More »

Price Per Mille Cpm or Price Per Thousand Impressions

Just as it is important to monitor the cost of advertising, so too is understanding the concept of 'cost per mille' (CPM) or 'cost per thousand impressions' (CPTI). CPM/CPTI is one metric to consider before investing in an advertising campaign, as it can provide valuable insight into the cost efficiency of an ad.

Read More »